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Marketplace vs. standalone break-even calculator

Find the monthly sales volume where a fixed website plan beats marketplace fees. Useful when you are weighing Etsy-style fees against your own store.

Compare marketplace percentage fees with a fixed standalone store plan and find the monthly volume where your own site becomes cheaper.

e.g. Etsy listing fee allocated per order

Payment processing or platform % on your own site

Break-even monthly orders

14

Above ~14 orders/month (about $588 GMV), the standalone website plan is typically cheaper.

Break-even GMV
$588.00
Marketplace cost / order
$2.93
Standalone variable / order
$0.00
Fees at break-even (mkt)
$41.02
Fees at break-even (site)
$39.00

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