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Influencer engagement rate calculator

Calculate engagement rate from average likes, comments, shares, and follower count — with an optional reach-based rate for campaign reporting.

Use for reach-based engagement rate

Engagement rate

4.7%

Rated good vs typical influencer benchmarks (1–3% average, 3%+ good).

Total interactions
2,370
Per follower
0.05
Reach engagement
13.2%
Rating
good

Looking for a free influencer engagement rate calculator? This Instagram engagement rate calculator and TikTok engagement calculator helps creators, agencies, and ecommerce brands measure social media engagement rate, influencer KPIs, and campaign performance. Use it as a YouTube engagement rate tool, influencer audit calculator, or brand partnership vetting tool before you book sponsored posts.