← All tools
Tools
CAC payback calculator
Estimate how long it takes to recover what you spend to acquire a customer. Useful when you are deciding whether paid acquisition can scale.
Estimate how many months it takes to recover customer acquisition cost using AOV, gross margin, and purchase frequency.
CAC payback period
4.8 mo
LTV:CAC about 2.49× using first-year contribution.
- Contribution / order
- $37.40
- Annual contribution
- $112.20
- 12-month LTV
- $112.20
- LTV:CAC
- 2.49×
Ready to sell? Open your Wodoo Store.
Launch a live storefront in minutes — no code, no hassle.