Tools

CAC payback calculator

Estimate how many months it takes to recover customer acquisition cost using AOV, gross margin, and purchase frequency.

CAC payback period

4.8 mo

LTV:CAC about 2.49× using first-year contribution.

Contribution / order: $37.40
Annual contribution: $112.20
12-month LTV: $112.20
LTV:CAC: 2.49×

Looking for a free CAC payback calculator? This customer acquisition cost calculator and CAC payback period calculator helps ecommerce brands estimate months to recover ad spend using AOV, gross margin, and purchase frequency. Use it as an LTV:CAC calculator, marketing payback calculator, or customer profitability calculator to decide whether paid acquisition is sustainable before you scale campaigns.