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COD still drives the majority of D2C orders in India, but rising RTOs are eating margins. Here's the data on conversion, return rates, and when to push prepaid vs COD. https://www.wodoo.store/blog/how-to-start-a-single-product-store 2026-04-12 monthly 0.6 https://www.wodoo.store/og.png How to Start a Single-Product Store (and Why It Outsells Big Catalogs) A focused store that sells one great thing beats a sprawling catalog for new brands. Here's how to launch one in a weekend — picking the product, pricing, page design, and the first traffic source.